BJ's TV & Appliance Center in Portage, WI is an authorized dealer of KitchenAid Products. KitchenAid is an American home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Corporation to produce stand mixers; the "H-5" was the first model introduced. The company faced stiff competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the 1930s with the model "K", the work of designer Egmont Arens. The brand's stand mixers have changed little in design since, and attachments from the model "K" onwards are compatible with the modern machines. Dishwashers were the second product line to be introduced, in 1949.
In 1985, the company purchased the Chambers Company to incorporate its range of cookers into the KitchenAid brand. Refrigerators were added to the product line later in 1986. KitchenAid began manufacturing blenders and other small appliances in the mid-1990s. The brand was further promoted by sponsoring the PBS show Home Cooking, and by introducing the mixers to television chefs such as Julia Child and Martha Stewart.
So if you are looking for KitchenAid products in Portage, or if you have any questions about KitchenAid products, please feel free to call us at (608) 742-5351 or simply stop by BJ's TV & Appliance Center at any time and we would be glad to help you.